Acromas

Financial Services

Acromas is the holding company for Saga, the leading provider of products and services to people aged 50 and over, and the AA, the UK’s leading motoring organisation.

Acromas is the holding company for Saga, the leading provider of products and services to people aged 50 and over, and the AA, the UK’s leading motoring organisation.

Acromas was formed in September 2007 to create the UK’s leading affinity business with more than 18 million members.    

Saga, founded in 1951, is the leading branded provider of products and services to people in the UK aged 50 and over. Its businesses include insurance, financial and legal services, travel and lifestyle products including the renowned Saga magazine. More recently, Saga has established a leading home healthcare business.

Founded in 1905, The AA is the UK’s leading motoring organisation, providing roadside assistance to millions of drivers each year.  It has developed a range of related services including motor and home insurance, a range of other financial services, travel services, a driving school and now also provides breakdown cover for home emergencies.

Saga and the AA floated on the London Stock Exchange in May 2014 and June 2014 respectively. Acromas has retained a majority stake in Saga plc along with a small residual holding in the AA plc.

Deal size

£6,300m

Date

2007

Location

UK