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Charterhouse Capital Partners announces investment in Labelium

July 02, 2021

London, 2 July 2021: Charterhouse Capital Partners LLP (“Charterhouse”), one of the longest established private equity firms operating in Europe, today announces that it has entered into an agreement to invest in Labelium (“the Company”), a leading B2B digital marketing performance consulting agency. Charterhouse is acquiring the Company from Qualium in a transaction that is expected to complete in Q3 2021. Financial details have not been disclosed.

Founded in 2001, Labelium helps clients on a global basis with the implementation of their digital marketing performance strategies across various channels, platforms and networks. The Company provides a broad spectrum of services from strategy consulting to day-to-day execution, through project and data management across four main areas: Media Performance (helping brands engage with its customers using digital channels), Retail Performance (helping brands optimise their e-commerce strategy), Digital Intelligence (collecting, analysing and presenting data to improve clients’ business performance) and Strategy Consulting (digital strategy evolution through change and transformation, digital performance execution planning).

Labelium is headquartered in Paris, France, and has over 500 professionals working on a global basis from 20 offices in 14 countries across Europe, Americas and APAC. The Company operates in an attractive high-growth market that is backed by positive long-term trends, such as the growing adoption of e-commerce business models and the multiplication of digital marketing channels.  Labelium has rapidly developed via both organic growth and the adoption of a successful “make-or-buy” strategy. This has seen the Company use greenfield launches in new areas of expertise, which include the launch of social media agency Tigrz, and through M&A, with six acquisitions completed over the past three years (including recently acquired tech-enabled agencies Xingu and Arcane) to diversify its services offering and geographical footprint.

Charterhouse intends to use its strong experience of investing in the consulting sector and its proven expertise in internationalising companies to accelerate Labelium’s future growth.  Charterhouse, alongside the company’s management, will continue to grow and diversify the business into new service areas and geographical markets through targeted M&A and a significant investment in the organisation to create a strong platform for future growth.      

Stéphane Lévy, President, and Sylvain Bonnevide, CEO of Labelium, commented:

“We are excited to partner with Charterhouse on the next step of our growth journey. Their strong track record of helping to transform consultancy businesses via organic growth and executing successful buy-and-build strategies will help us not only continue the strong growth Labelium has experienced to date, but take it to the next level. We thank the fantastic team of Qualium Investissement who contributed tremendously in setting-up the basis for our expansion and consolidation.”


Cédric Barthélemy, Partner at Charterhouse, said:

“Labelium is an excellent business that operates in a market that is only getting more attractive, as an ever-increasing number of businesses worldwide realise the value of using digital channels and data-driven strategies to reach their customers. We look forward to partnering with the Labelium team to help them build on their already impressive growth trajectory and further internationalise their business.”


Jean Eichenlaub, Managing Partner, and Cyprien Choutet, Partner of Qualium Investissement, underlined:

"We are very pleased to have supported Labelium, which is consolidating its position as a leading international agency specialising in digital marketing and performance following its 6th strategic acquisition. Led by a first-rate, ambitious and visionary team, the group has recorded solid performances. It is committed to a policy of constant innovation in order to be at the forefront of digital marketing trends evolution.”



About Charterhouse Capital Partners LLP

Charterhouse is one of the longest established private equity firms operating in Europe. The firm connects expertise and capital, partnering with ambitious founders and management teams to drive transformational change.

Charterhouse has a selective, conviction-led approach to investing in high-quality mid-market European companies across the Services, Healthcare, Specialised Industrials and Consumer sectors. It targets transactions with an enterprise value of between €200m and €1.5bn.

Charterhouse’s international team works in an integrated and flexible manner, allowing the firm to combine the skills, knowledge and experience of its entire team to help build successful businesses over the long term.

Charterhouse is currently investing from its tenth private equity fund. The firm has completed more than 150 acquisitions over 35 years of activity in the European buyout market.


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